Survey reveals consumer interest in packages of video services
“Reaching the all-important group that subscribes to more than one service or type of content comes down to delivering the next-generation of user experience that brings a consumer’s video preferences together.”
Consumers are streaming video at an ever-increasing rate, and on more devices – across their television sets, computers, smart phones and tablets. With access to expanded choices spanning free content, consumer-generated content, studio content, and original programming from new, highly creative and motivated sources, CSG International thought it was important to measure consumer usage of streaming video services and the resulting impact on their Pay TV services.
CSG worked with TDG Research to survey nearly 2,000 adult broadband users from across the United States to understand consumers' opinions on:
The value of streaming vs. Pay TV
Devices and viewing time
Future plans for Pay TV relationships
Value added bundles
Explore the survey findings now! Complete the form below for a summary of the survey findings.